This article is the first in a series where we share stories and best practices of our quest for reaching product/market fit with Beyond. This time: How we are using user research techniques and methods to define our target customers and learn about their underserved needs.

We don’t have a dedicated user researcher in the team yet. Therefore, everyone in the team is responsible for talking to potential users.

Marc Andreessen defined the term product/market fit as follows: “It means being in a good market with a product that can satisfy that market.” So this means you build something people…


This article is the first in a series where we share stories and best practices of our quest for reaching product/market fit with Beyond. This time: How we are using user research techniques and methods to define our target customers and learn about their underserved needs.

We don’t have a dedicated user researcher in the team yet. Therefore, everyone in the team is responsible for talking to potential users.

Marc Andreessen defined the term product/market fit as follows: “It means being in a good market with a product that can satisfy that market.” So this means you build something people…


We’ve all been in the situation. Just after finishing university, when changing a job or path in your career, or also just by learning about a new topic out of curiosity. Day one.

It’s the first day and the new topic seems to be impossible to grasp. All the words and ideas are flying over our heads. We’re lost.

What do we do when we’re lost? We look for stuff online and consult the usual suspects like Google or Youtube. We get a trillion results and advertisement that doesn’t really help.

The amount of resources out there makes it almost…


The first social PM library is live now 🚀 Join here.

Knowing Petra for a while now gave me the chance to read an early version of her new book “Strong Product People” and I loved it. It’s mainly written for managers of other product managers but it’s super valuable for everyone working in Product Management since it has a lot of tangible advice on how to grow professionally. She writes about what makes a product manager a great one and what it takes to get there. …


I learned about this book by two different recommendations of my friends. So I had to give it a go. The power of book recommendations by real people. By the way, the first social library is live now 🚀 Join here.

Sinek makes a clear distinction between a finite and an infinite game, from a more technical viewpoint and then also applies it to today’s organizations. In ’The Infinite Game’ he presents an unheard business approach in which the objective, the ‘Just Cause’ is what defines the decisions you make, not simply making more money or beating the competence. Basically…


🚀 The new PM Library is live! Join here.

This is the kind of book you read and then immediately recommend it to friends and colleagues. Reading it sounds to probably 99% of all of us like heaven. Working with the most talented and skilled co-workers on the planet to create one massive success story after the other. Hastings and Meyer explain how Netflix has reinvented itself and what today's culture looks like. It’s a great resource for structuring company processes and giving more freedom and responsibility to every single employee. I enjoyed reading it a lot, and I have…


🚀 The new PM Library is live! Join here.

As a leader, you will always need to convince others to believe in your plan and strategy. This book gives you great advice on where to start and how to work with individuals and teams. Simon Sinek wrote a couple of different books about leadership and company culture but this one is probably his most successful as of now. Even if you are not people managing others yet, this book can be a huge help when it comes to stakeholder management and lateral leadership.

This book goes well together with Radical…


🚀 The new PM Library is live! Join here.

So far, I was lucky enough in my career to always have the chance to work together with dedicated user researchers within my team or my group. I also do know that in a lot of companies this is not the case. Everyone wants to build user-centric products and services. Still, not everyone talks to users or has a user researcher to facilitate interviews and to support designers and product managers to get from insights to understanding what users want. Building and running a great user research team takes much more…


🚀 The new PM Library is live! Join here.

I’m considering myself a generalist. As a product leader, you have to wear many hats and deal with constantly changing challenges. What you have mastered today might not help you tomorrow. You have to learn new things on a daily basis to be able to keep up with the industry, trends and ever-changing requirements. To be able to do that you need to feel comfortable with not knowing every little detail and not having the time to become very specialized in one specific area. …


🚀 The new PM Library is live! Join here.

While figuring out what the next version of the PM Library could look like and therefore interviewing a lot of our users I was re-reading this book. The first time I have read this book is almost 7 years ago. For me it’s the best “introduction to product management”-book out there. Dan Olsen describes perfectly what it takes to build a digital product from scratch. Interviewing users, experimenting towards product-market-fit and experimenting with MVPs all the way to a successful business. This book has it all. …

Alexander Hipp

Founder of Beyond, PM Library & Riptide, Ex-N26, Co-Organizer of Product Tank Hamburg & Barcelona

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