My Personal Reading List

Updated: 06/04/2021

My favourite books & content recommendations

Currently reading

  • Never Split the Difference: Negotiating As If Your Life Depended On It by Christopher Voss and Tahl Raz
  • The Black Swan: The Impact of the Highly Improbable by Nassim Taleb


  • Liminal Thinking: Create the Change You Want by Changing the Way You Think by Dave Gray
  • The Forever Transaction: How To Build A Subscription Model So Compelling, Your Customers Will Never Want To by Robbie Kellman Baxter
  • The Art of War by Sun Tzu
  • The Infinite Game by Simon Sinek
  • No Rules Rules: Netflix and the Culture of Reinvention by Erin Meyer & Reed Hastings
  • 21 Lessons for the 21st Century by Yuval Noah Harari
  • Building User Research Teams: How To Create UX Research Teams That Deliver Impactful Insights by Steve Bromley
  • Product Direction: How Product Leaders scale empowered teams with Strategy, Roadmaps, and OKRs by Nacho Bassino
  • Do Design: Why Beauty is Key to Everything by Alan Moore
  • Testing Business Ideas by David J. Bland & Alexander Osterwalder
  • The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen
  • The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company by Bob Iger
  • Strong: A Complete Guide to Growing Great Product Managers by Petra Wille
  • The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson
  • Range: Why Generalists Triumph in a Specialized World by David Epstein
  • Loonshots: How To Nurture The Crazy Ideas That Win Wars, Cure Diseases, And Transform Industries by Safi Bahcall
  • Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You by Jeff Gothelf
  • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford
  • Design For The Real World by Victor Papanek
  • Unlearn: Let go of past success to achieve extraordinary results by Barry O.
  • Homo Deus: A Brief History of Tomorrow by Yuval Noah Harari
  • Rich dad poor dad: What the rich teach their kids about money — That the poor and middle class do not! by Robert T. Kiyosaki
  • Hacking Growth: How today’s fastest growing companies drive breakout success by Sean Ellis & Morgan Brown
  • Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt
  • AI Superpowers: China, Silicon Valley, and the New World Order by Kai-Fu Lee
  • Digital Minimalism by Cal Newport
  • Sapiens: A Brief History of Humankind by Yuval Noah Harari
  • What You Do Is Who You Are: How to Create Your Business Culture by Ben Horowitz
  • Make time: How to focus on what matters every day by Jake Knapp & John Zeratsky
  • Bad Blood: Secrets and Lies in a Silicon Valley Startup by John Carreyrou
  • The Captain Class: The Hidden Force That Creates the World’s Greatest Teams by Sam Walker
  • The Making Of A Manager by Julie Zhou
  • Our Iceberg Is Melting by John Kotter & Holger Rathgeber
  • Trillion Dollar Coach: The Leadership Playbook of Silicon Valley’s Bill Campbell by Eric Schmidt, Jonathan Rosenberg and Alan Eagle
  • Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg
  • Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking by Foster Provost & Tom Fawcett
  • Escaping the Build Trap: How effective product management creates value by Melissa Perri.
  • Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel & Blake Masters
  • Move fast and break things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy by Jonathan Taplin
  • Superintelligence: Paths, Dangers, Strategies by Nick Bostrom
  • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull
  • The Decision Book: Fifty models for strategic thinking by Mikael Krogerus & Roman Tschäppeler
  • Talk like TED: The 9 public speaking secrets of the world’s top minds by Carmine Gallo
  • The Growth Handbook by Intercom
  • The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World by Brad Stone
  • Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
  • What They Don’t Teach You At Harvard Business School by Mark McCormack
  • Intercom on Product Management by Des Traynor & John Collins
  • The Mythical Man-Month: Essays on Software Engineering by Frederick P. Brooks Jr.
  • Lateral Thinking: A Textbook of Creativity by Edward de Bono
  • Hooked: How to Build Habit-Forming Products by Nir Eyal & Ryan Hoover
  • The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
  • Sprint: How to solve big problems and test new ideas in just five days by Jake Knapp, John Zeratsky & Braden Kowitz
  • Impact Mapping: Making a big impact with software products and projects by Gojko Adzic
  • Intercom on Starting Up by Des Traynor & Eoghan McCabe
  • Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance
  • The Design of Everyday Things: Revised and Expanded Edition by Don Norman
  • Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams by Richard Banfield, Martin Eriksson & Nate Walkingshaw
  • User Story Mapping: Discover the Whole Story, Build the Right Product by Jeff Patton & Peter Economy
  • Meaningful: The Story of Ideas That Fly by Bernadette Jiwa
  • The Laws of Simplicity: Design, Technology, Business, Life by John Maeda
  • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
  • Lean UX: Designing Great Products with Agile Teams by Jeff Gothelf & Josh Seiden
  • Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai
  • Inspired: How to create tech products customers love by Marty Cagan
  • Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability by Steve Krug
  • Steve Jobs by Walter Isaacson


  • Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business by Arvid Kahl
  • Ahead of the Curve: Two Years at Harvard Business School by Philip Delves Broughton
  • Enlightenment Now: The Case For Reason, Science, Humanism, And Progress by Steven Pinker
  • Factfulness: Ten Reasons We’re Wrong About The World — And Why Things Are Better Than You Think by Hans Rosling
  • Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott
  • How to Speak Machine: Computational Thinking for the Rest of Us by John Maeda
  • Behave: The Biology of Humans at Our Best and Worst by Robert Sapolsky
  • The Team That Managed Itself: A Story of Leadership by Christina Wodtke
  • Outcomes Over Output: Why customer behaviour is the key metric for business success by Joshua Seiden
  • Just Enough Research by Erika Hall
  • The Four: The Hidden DNA Of Amazon, Apple, Facebook, And Google by Scott Galloway
  • Talking to Strangers: What We Should Know about the People We Don’t Know by Malcom Gladwell
  • Tech Humanist: How You Can Make Technology Better for Business and Better for Humans by Kate O’Neill
  • Blitzscaling: The lightning-fast path to building massively valuable companies by Reid Hoffman and Chris Yeh.
  • Principles: Life and Work by Ray Dalio




Founder of Beyond, PM Library & Riptide, Ex-N26

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Alexander Hipp

Alexander Hipp

Founder of Beyond, PM Library & Riptide, Ex-N26

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